Our focus will be on color.

The last few years have focused on one thing: Froot Loops as the "most desirable fruity experience."

Problem is, that is exactly a few things: fruity color, fruity aroma, and fruity taste.

We think unbundling the three is exciting.

So, this time we will focus on color. Color is what draws kids in. Color is what represents the fruity flavor. Color is exciting. Color is what separates us from Lucky Charms.